Schmaltz’s Alt, which is named after Ted Marti’s father, Warren “Schmaltz” Marti, is the Schell’s craft brew that will have the honor of being in the Millionth Case. It is the only beer Schell’s makes that is named after one of its former presidents./Homer voice/ Mmmmmmmm Beeeeeeer /Homer voice/
Ted Marti said “Schmaltz” led the company though some of its toughest times in the late 1960s, when many family-owned breweries were going out of business and facing competition from ‘the big guys.’
Flash
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